RESUME

Aida Roman
Creative Director/copywriter
Book www.aidhalay.com


(310) 754-9347
aidhalay@gmail.com

 
 



AGENCIES IN USA

Freelancer
2010
(Working for Hispanic agencies and General market agencies)


Conill Advertising

2009-2010
(Associate Creative Director)
T-Mobile, Toyota and New Business

Full time ACD for T-Mobile. Responsible for TV and interactive creative campaigns, radio and media integrations.

As such, participated in the creative process, client presentations and supervised productions locally and overseas.

Interactive campaigns including banners and beyond such as rich media, iVideos and social media engaging.


Zubi Advertising

2007-2009
(Creative Director)
Ford Dealers Ca.

Full time CD for Ford Dealers. Responsible for creative TV campaigns and radio. Supervision of productions locally and overseas.


Freelancer

2006-2007
(Working for Hispanic agencies and General market agencies)

Conill LA
Brands: Toyota, Bacardi and T-Mobile
Responsible for radio, print and TV executions

Secret Weapon
Brands: Honda Dealers, Jack in the Box
Conceptualize TV and radio, responsible for adaptations. Supervised TV and radio productions.

Hoffman/Lewis Ola Creativa
Brands: Bank of the West, Toyota, Mc Donald’s
Working and producing original radio and TV adaptations.


Grupo Gallegos

2002-2006
(Copywriter-Creative Director)

Mission Foods, Tecate, Fruit of the Loom, Mitsubishi, Energizer, Comcast, Petco, W Radio, Zales, Foster Farms, New Business

Full time CD working in the creative process, client presentation and the supervision of productions locally and overseas. Media: TV, radio, print, guerrilla, OOH.


AGENCIES IN MEXICO CITY

Teran TBWA
1997-2002
(Copywriter-Associate Creative Director –Creative Director)

GNP Insurance, Jumex, Camino Real Hotels, InterContinental Resorts, Gamesa cookies, Presidente Domecq Brandy, Malta-Cleyton Pet Foods, Bachoco Chicken products, Palacio de Hierro stores, Bancomer.

Full time CD working in the creative process, client presentation and the supervision of production. All media: TV, radio, print, OOH, guerrilla and direct mail.


FCB

1995-1996
(Copywriter)

Maggie, Daewoo, Levi’s,

Full time Copywriter working in the creative process and production. All media: TV, radio, print, OOH, guerrilla and direct mail.


Alazraki & Assoc.

1993-1995
(Copywriter)

Telcel cellular phones, Mexicana Airlines, Sanborns stores, Telmex telecommunications, Fud Refrigerated meats


Full time Copywriter working in the creative process and production. All media: TV, radio, print, OOH, guerrilla and direct mail.



AWARDS

Cannes Lions
D&AD
Circulo Creativo de Mexico
EFFIE Awards
New York Festival
Ojo de Iberoamerica
Clio Awards
Campaign feature in Luzer’s Archive

EDUCATION

UDEC, Advertising, Mexico City